FORMATS 360

Creating, financing, packaging and selling international formats from every angle

A three-day workshop and conference dedicated to providing formats professionals with a total immersion event that helps them take their global formats business to the next level. FORMATS 360 provides a deep dive into the creative and commercial imperatives of developing winning formats for the global audience. Leading experts spend time developing approach and strategy with specific focus on the formats brought to the course.

Course Price: £1500
DURATION: Three days
COURSE DATES: 28 November 2018 - 30 November 2018
LEVEL: ADVANCED

Course outline


We explore the art of creating formats, future opportunities for your ideas, and the secrets of format success. We also put formats brought to the course through their paces to enhance each project during the workshop. Days 1 and 2 are training workshops and Day 3 a ticket to C21’s Unscripted Entertainment Forum with networking lunch and cocktails.

LOCATION: Days 1 and 2 take place at St Pancras Renaissance Hotel and Day 3 at Kings Place.

Call C21 on +44 (0) 20 7729 7460 for group discounts.

Day 1

Downloads

Global Trends

Ed Waller examine trends across markets to see what is working worldwide and we analyse the format trends that should be considered when developing new shows.
TUTOR: Ed Waller, editorial director, C21Media

World View

We address the impact of the social and technological change over the past 5 years and how it has influenced the way we consume content and in particular, how it has shaped the format world.
TUTOR: Justin Scroggie, CCO & partner, The Format People

Creating a Killer Format Part 1

We set a commissioning brief and delegates work in teams to develop a new global format. Each team will work alongside a senior UK format executive to help shape their ideas.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive

The Challenges of Getting a Format Right

Programme creators talk about the formats they devised with high hopes and what they learned when the shows didn’t work. On the road to great success there are always stumbles. We often learn more from our failures than our successes.
TUTORS:
Duncan Gray, founder, Twenty Six 03
Emma Read, MD, Emporium Productions
Lisette van Diepen, Talpa Networks
Mat Steiner, MD, Primal Media

 

 

The Secret Ingredients For Success

A panel of format experts explore the drivers of formats success for the latest raft of hits. Which themes, subjects and characters should you be considering?
TUTORS:
Karen Smith, CEO, Tuesday’s Child
Andrew Mackenzie,
CEO, TwoFour Group
Danny Fenton, CEO, Zig Zag Productions
Mark Rowland, CEO, Formatzone

 

Creating a Killer Format Part 2

Our teams of delegates continue developing their ideas and in this session, the focus is on production and distribution.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive

The Art of The Pitch

What are the best techniques for selling an idea? Our panel explore and share the different methods they have successfully used to secure a commission.
TUTORS:
Melanie Leach, chief executive, TwoFour Group
Bill Hobbins, commissioning editor, Sky
Cat Lewis, CEO, Nine Lives Productions
Emma Read, MD, Emporium Productions

Are You Ready To Sell?

Dave gives an insight into the practical techniques and strategies you need to get your format ready for the global market.
TUTOR:
Dave Winnan, MD, Global Creatives

 

How to protect your IP

Essental tips on how to protect your Intellectual Property.
TUTOR:
Jan Salling, Co-chairman, FRAPA

Day 2

How To Recognise A Good Idea

Avi Armoza, the pioneer of the Israeli international formats industry presents his guide to finding ideas that succeed.
TUTOR: Avi Armoza, founder, Armoza Formats

Creating a Killer Format - The Pitch!

Our senior format executives from each team present the formats that they have created with our delegates to a panel of format experts.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive

Claudia Rosencrantz, former controller, ITV Entertainment
John Kaye Cooper
Avi Armoza, CEO, Armoza Formats
Crispin Clover, director, international production and acquisitions, A&E Networks

 

Plenary

We ask a commissioning executive to make observations from the pitches and gives overall feedback on the performance and the rigour of the delegates’ work.
TUTOR: Claudia Rosencrantz, former controller, ITV Entertainment

 

What Format Buyers Want

Senior figures from the commissioning sector share their best advice and reveal the top essenial elements that will make your format appeal to a global market.
TUTORS:
Lisette Van Diepen, Talpa Networks
Barney Shingleton, director of entertainment and factual, Sky Vision
Markus Sterky, content strategist, SVT
Danny Fenton, CEO, Zig Zag Productions

 

Format Masterclass

Crispin Clover gives his perspective on creating formats that will be fit for purpose in an American market.
TUTOR: Crispin Clover, director, international production and acquisitions, A&E Networks

Key Leaning for all Format Creators

Doug Ross analyses past productions to illustrate what must be understood when creating formats for the global market.
TUTOR: Doug Ross, founder & president, Evolution Media

Coffee and Cafe Conversation

Delegates reflect and consolidate their experiences of Formats 360 and get final opinions or advice from our team of experts.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive

Claudia Rosencrantz, former controller, ITV Entertainment
John Kaye Cooper
Avi Armoza, CEO, Armoza Formats
Doug Ross, founder & president, Evolution Media
Crispin Clover, director, international production and acquisitions, A&E Networks

The Future of Formats

Our experts look beyond the TV screen at the impact of digital to discus where the next big format will emerge. Will it be TV or digital?
TUTORS:
Markus Sterky, content strategist, SVT
Doug Ross, founder & president, Evolution Media
Crispin Clover, director, international production and acquisitions, A&E Networks
Avi Armoza, CEO, Armoza Formats

Day 3

Unscripted Entertainment Forum Day

The course includes one day at C21’s Unscripted Entertainment Forum with a Course Lunch with keynote speakers included in the price.

More information on the Unscripted Entertainment Forum can be found here