COURSE TUTORS
FORMATS 360
Creating, financing, packaging and selling international formats from every angleA three-day workshop and conference dedicated to providing formats professionals with a total immersion event that helps them take their global formats business to the next level. FORMATS 360 provides a deep dive into the creative and commercial imperatives of developing winning formats for the global audience. Leading experts spend time developing approach and strategy with specific focus on the formats brought to the course.
DURATION: Three days
COURSE DATES: Coming soon
LEVEL: ADVANCED
Course outline
We explore the art of creating formats, future opportunities for your ideas, and the secrets of format success. We also put formats brought to the course through their paces to enhance each project during the workshop. Days 1 and 2 are training workshops and Day 3 a ticket to C21’s Unscripted Entertainment Forum with networking lunch and cocktails.
LOCATION: Days 1 and 2 take place at St Pancras Renaissance Hotel and Day 3 at Kings Place.
Call C21 on +44 (0) 20 7729 7460 for group discounts.
Day 1
Global Trends
Ed Waller examine trends across markets to see what is working worldwide and we analyse the format trends that should be considered when developing new shows.
TUTOR: Ed Waller, editorial director, C21Media
World View
We address the impact of the social and technological change over the past 5 years and how it has influenced the way we consume content and in particular, how it has shaped the format world.
TUTOR: Justin Scroggie, CCO & partner, The Format People
Creating a Killer Format Part 1
We set a commissioning brief and delegates work in teams to develop a new global format. Each team will work alongside a senior UK format executive to help shape their ideas.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive
The Challenges of Getting a Format Right
A panel of programme makers will explore the rigor needed to test a format and get the show to air. Even then, beautifully crafted and structured, the show may not hit the mark with the target audience. We will examine shows that have not lived up to the initial expectations. What actions were taken to remedy the situation and what lessons can be learnt from the experience.
TUTORS:
Andrew Mackenzie, CEO, TwoFour Group
Danny Fenton, CEO, Zig Zag Productions
Emma Read, MD, Emporium Productions
Mat Steiner, MD, Primal Media
Creating a Killer Format Part 2
Our teams of delegates continue developing their ideas and in this session, the focus is on production and distribution.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive
The Art of The Pitch
What are the best techniques for selling an idea? Our panel explore and share the different methods they have successfully used to secure a commission.
TUTORS:
Melanie Leach, chief executive, TwoFour Group
Bill Hobbins, commissioning editor, Sky
Cat Lewis, CEO, Nine Lives Productions
Emma Read, MD, Emporium Productions
Are You Ready To Sell?
Dave gives an insight into the practical techniques and strategies you need to get your format ready for the global market.
TUTOR:
Dave Winnan, MD, Global Creatives
How to protect and monetise your IP
Essential tips on how to protect your Intellectual Property.
TUTOR:
Jan Salling, Co-chairman, FRAPA
Day 2
How To Recognise A Good Idea
Avi Armoza, the pioneer of the Israeli international formats industry presents his guide to finding ideas that succeed.
TUTOR: Avi Armoza, founder, Armoza Formats
Creating a Killer Format - The Pitch!
Our format executives from each team present the formats that they have created with our delegates to a panel of experts.
TUTORS:
Ben Robinson, MD, Formatzone
Brad Holcman, senior director, non-scripted, A&E Networks
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive
Claudia Rosencrantz, former controller, ITV Entertainment
John Kaye Cooper
Avi Armoza, CEO, Armoza Formats
Plenary
Claudia Rosencrantz makes observations from the pitches and give overall feedback on the performance and the rigour of the delegates’ work.
TUTOR: Claudia Rosencrantz, former controller, ITV Entertainment
What Format Buyers Want
Senior figures from the commissioning sector share their best advice and reveal the top essential elements that will make your format appeal to a global market.
TUTORS:
Lisette Van Diepen, Talpa Networks
Barney Shingleton, director of entertainment and factual, Sky Vision
Markus Sterky, content strategist, SVT
Danny Fenton, CEO, Zig Zag Productions
Format Masterclass
Crispin Clover shares his experiences of adapting formats and programme brands for an international market and specifically how to adapt a format that is fit for purpose in multiple territories.
TUTORS: Crispin Clover, director, international production and acquisitions, A&E Networks
Ben Robinson, managing director, Formatzone
Key Leaning for all Format Creators
Doug Ross analyses past productions to illustrate what must be understood when creating formats for the global market.
TUTOR: Doug Ross, founder & president, Evolution Media
Coffee and Cafe Conversation
Delegates reflect and consolidate their experiences of Formats 360 and get final opinions or advice from our team of experts.
TUTORS:
Ben Robinson, MD, Formatzone
Caroline Officer, executive producer
Johannah Dyer, CEO, Hotbed Media
Andy Scott, head of entertainment, Zig Zag Productions
Katie Le Corre, executive producer, Freelance
Simon Broadley, development executive
Claudia Rosencrantz, former controller, ITV Entertainment
John Kaye Cooper
Avi Armoza, CEO, Armoza Formats
Doug Ross, founder & president, Evolution Media
Crispin Clover, director, international production and acquisitions, A&E Networks
The Future of Formats
Our experts look beyond the TV screen at the impact of digital to discus where the next big format will emerge. Will it be TV or digital?
TUTORS:
Markus Sterky, content strategist, SVT
Brad Holcman, senior director, non-scripted, A&E Networks
Doug Ross, founder & president, Evolution Media
Crispin Clover, director, international production and acquisitions, A&E Networks
Avi Armoza, CEO, Armoza Formats
Mark Rowland, CEO, Formatzone
Day 3
Unscripted Entertainment Forum Day
The course includes one day at C21’s Unscripted Entertainment Forum with a Course Lunch with keynote speakers included in the price.
More information on the Unscripted Entertainment Forum can be found here